Friday, April 2, 2010


I'll admit it, I'm a sucker for marketing schemes. Besides products in pretty packaging, I am most susceptible to the best marketing strategy of all: catchy new tunes in commercials. These past Olympics provided me with many delicious new(ish) tunes that stuck in my head all day and struck a chord in my Olympic loving ticker.

The best this Olympic season comes from Australian-born Sia Furler. Her new (to the US market) tune "Breathe Me" has been featured in a Coca Cola commercial, as well as the movie preview for the new (Robert Pattinson) film "Remember Me."

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